Why Nouri

Why Nouri? Glad you asked.

The way you are experiencing life right now has a lot to do with what’s happening in your gut. Nouri was founded upon the principle that increasing life begins in the very inside of your body, starting within your gut and radiating outwards.

We are a team of researchers, creatives and leaders committed to delivering gut health solutions to support the whole body.*

Supported by science

Clean label

2-in-1 capsule technology

Probiotic + omega duo

Plant-based omega oil

Supported by science

Nouri’s products are developed with quality over quantity in mind, with over 25 clinical studies supporting our probiotic strains and Ahiflower oil. Additionally, our team of researchers conduct internal scientific research specific to our blends.

Clean label

A recent (and important!) study of 93 different bottles of probiotics revealed that only 35% could be linked to medical efficacy as supported by clinical evidence. This means that when you are perusing probiotics, many products may contain misleading or a lack of information and you wouldn’t be able to make an informed choice.

When you see a Nouri label, here’s what you can expect: identification of probiotics to the strain level and guaranteed CFU through end of shelf life. No fillers, no poorly sourced ingredients and 100% plant-based.*

2-in-1 capsule technology

Probiotics must endure an arduous journey through stomach acid and bile to reach the very last part of your digestive tract, which is why Nouri’s capsules are meticulously engineered to optimize absorption. In order to protect the precious life inside each capsule, we seal the probiotics in a second protective layer that features a delayed release technology to ensure the probiotics reach their final destination, safely and on time.*

Probiotic + omega duo

The only product on the market to deliver probiotics and plant-based omega oil in one capsule, so your body receives double benefits with just one daily effort by you. Targeted probiotics give your body the daily support it needs for digestive and immune health and plant-based omega fatty acids support your body and brain.*

Sustainable & traceable omegas

Increased commercial demand for fish oil has contributed to the long-range decline of sardine fisheries. Harvesting and consuming the oil in one acre of Ahiflower saves the lives of over 40,000 sardines or wild forage fish that would have otherwise been killed in the production of fish oil.