Why Nouri

Why Nouri? Glad you asked.

The way you are experiencing life right now has a lot to do with what’s happening in your gut. Nouri was founded upon the principle that increasing life begins in the very inside of your body, starting within your gut and radiating outwards.

We are a team of researchers, creatives and leaders committed to delivering gut health solutions to support the whole body.*

Supported by science

Clean label

Delayed-release technology

2-in-1 capsule

Plant-based omega oil

Supported by science

Nouri’s products are developed with quality over quantity in mind, with clinical studies supporting our ingredients. Additionally, our team of researchers conduct internal scientific research specific to our blends.

Clean label

A recent GUMC study found that only 35% of probiotics on the market can be traced back to supporting science. This is because the other 65% are not labeling probiotics to the strain level, which is what enables us to link the probiotics to supporting science. When you see a Nouri label, you’ll know the full names of our probiotic strains and have our guarantee of CFU through end of shelf life. No poorly sourced ingredients and 100% plant-based.

Delayed-release technology

Probiotics must endure an arduous journey through stomach acid and bile to reach the very last part of your digestive tract, which is why Nouri’s capsules are meticulously engineered to optimize absorption. In order to protect the precious life inside each capsule, we seal the probiotics in a second protective layer that features a delayed release technology to ensure the probiotics reach their final destination, safely and on time.

2-in-1 capsule

The only product on the market to deliver probiotics and plant-based omega oil in one capsule, so your body receives double benefits with just one daily effort by you. Targeted probiotics give your body the daily support it needs for digestive and immune health and plant-based omega fatty acids support your body and brain.*

Plant-based omega oil

Increased commercial demand for fish oil has contributed to the long-range decline of sardine fisheries. Harvesting and consuming the oil in one acre of Ahiflower saves the lives of over 40,000 sardines or wild forage fish that would have otherwise been killed in the production of fish oil.