Why Nouri

Why Nouri? Glad you asked.

The way you are experiencing life right now has a lot to do with what’s happening in your gut. Nouri was founded upon the principle that increasing life begins in the very inside of your body, starting within your gut and radiating outwards.

We are a team of researchers, creatives and leaders committed to delivering gut health solutions to support the whole body.*

Supported by science

Clean label

2-in-1 capsule technology

Probiotic + omega duo

Sustainable & traceable omegas

Supported by science

Nouri’s products are developed with quality over quantity in mind, with over 23 clinical studies supporting our probiotic strains and Ahiflower oil. Additionally, our team of researchers conduct internal scientific research specific to our blends. Delivering tried-and-true ingredients for the optimal results your body needs to feel your best.*

Clean label

There are lots of probiotics on the market but a recent (and important!) study found that 65% of probiotics contain insufficient labeling, which means that if you were reading one of those labels, you wouldn’t have enough information to make an informed choice.*

When you see a Nouri label, you’ll know exactly what’s inside and the story behind the ingredients. Here’s what you can expect: labeling specifically to each bacteria strain and guaranteed CFU at the end of shelf life. No fillers, no poorly sourced ingredients, non-GMO certified and 100% plant-based.*

2-in-1 capsule technology

Probiotics must endure an arduous journey through stomach acid and bile to reach the very last part of your digestive tract, which is why Nouri’s capsules are meticulously engineered to optimize absorption. In order to protect the precious life inside each capsule, we seal the probiotics in a second protective layer that features a delayed release technology to ensure the probiotics reach their final destination, safely and on time.*

Probiotic + omega duo

Nourish your body with the goodness it craves: targeted strains of bacteria to support digestive and immune health. And better yet, Ahiflower oil added to the mix and boasting omega-3-6-9 to support cognitive health and daily function. The only product on the market to deliver probiotics and plant-based omegas in one capsule, so your body receives double the benefits with just one daily effort by you.*

Sustainable & traceable omegas

Increased commercial demand for fish oil has contributed to the long-range decline of sardine fisheries. Harvesting and consuming the oil in one acre of Ahiflower saves the lives of over 40,000 sardines or wild forage fish that would have otherwise been killed in the production of fish oil.